You can win massive amounts of money, if you are a housewife or a teacher in rural India. Yes, you can make money courtesy this new app. Housewives in rural India and teachers, who want to earn money can create a parallel stream of revenue for themselves. WinZO — India’s largest vernacular e-sports gaming platform — announced on August 1 that it has partnered with more than 600 housewives and school teachers in rural India to empower them by providing a parallel stream of income. WinZO, backed by Kaalari Capital, offers 30+ games on its App-based platform in 10 languages, namely English, Hindi, Bangla, Tamil, Telugu, Kannada, Gujarati, Marathi, Punjabi and Bhojpuri. Interestingly, all the translations done for the app is facilitated by housewives and school teachers across rural India.
Commenting on strengthening the online gaming ecosystem Paavan Nanda, Co-Founder said: ‘Online Gaming as an entertainment category is growing rapidly and with the penetration of mobile phones and internet the traction and usage is just increasing manifold. This reach has opened a lot of opportunities for people residing in rural India. Many of the WinZO users are making their very first entertainment and media transaction on the platform and we aim to strengthen this confidence by adopting a more social and customized content creation for our users.’
He further added ‘We as a part of the creative economy are looking forward to building a product which has both commercial and cultural value. WinZO further commits to spur the Indian market by acting as an enabler, by providing opportunities for the rich and diverse population of rural India’.
The Housewives and school teachers on an average earn 10,000 – 15000 rupees by translating the app and trivia content in different languages. Currently, WinZO Trivia has a database of 5 lakh+ questions, the translation of which is solely driven by Housewives, college students and teachers.
WinZO Games has created a sustainable model to support and boost the gaming ecosystem in India. On the platform, more than 80 per cent of users are using the app in non-English languages. The average time spent by the players on the platform is close to 55 minutes, only 10% of the players are from the top cities of the country.